New look, same heart for VisAbility

We have a new look and direction and are refocusing on what we know best: providing support to people who are blind or vision impaired.

Our organisation, which began as the Ladies’ Braille Society in 1913, has been the state’s leading low vision services provider for more than a century.

“Our new brand leads the way in accessibility, primarily using black and white. This offers the highest level of contrast for people with low vision,’’ explains VisAbility Chief Executive Officer Elizabeth Barnes.

Back to our original roots

Launching the new brand and the new look, Ms Barnes said the change came about as part of a strategy of transformation. This involved focusing on the people who mattered most.

“We spoke at great length with our community – our clients, their families and carers, staff and volunteers,” Ms Barnes explains.

VisAbility staff member in uniform standing next to client, talking and pointing to booklet in front of them
“Of all the fantastic input, there was one clear, resounding response. VisAbility is for people with low or no vision. It was consistent with everything VisAbility does. From the services we deliver, to the people we support, to the staff we employ, and the facilities from which we deliver services, so it’s all encompassing.”
Our exciting new direction brings us back to our roots. It’s the fundamental mission we have had all along in order to support and inspire people living with blindness or vision impairment.
Elizabeth Barnes – CEO
Services are available across a broad range of ages. Starting from early intervention, to the school years, progressing into adult therapies. We can provide support with assistive technology, and employment services. We also have a talking library and offer access support and Guide Dogs.

Forging a partnership with Blind Citizen’s Australia

Our new look and direction coincides with a new three-year partnership agreement with Blind Citizen’s Australia. This collaboration ensures people who are blind or have low vision have a voice, so we develop and deliver the right programs and services.

“Together, our combined knowledge will ensure we can develop initiatives in order to make a profound difference to people’s lives,” said Ms Barnes.

VisAbility Youth Support Officer Ryan Honschooten, who is also a member of the blindness community, is embracing the new direction. He says it will bring about a number of positive outcomes for the organisation.

“It’s exciting to be re-connecting with our clients and their families, and with the broader blindness community. By seeking their input, we can structure what we do so its 100% tailored to their needs.”

New look, brand and identity

The community received a sneak peek of the new branding at the recent VisAbility Family Picnic and Awards Ceremony. A tactile art exhibition and hands-on reptile experience by Roaming Reptile Education kept visitors entertained.

They were also invited to take part in blind sports demonstrations. Crafts produced by clients in the Community Activity Centre were on display. Music was provided by the VisAbility band that is called Grand Delusions.

For over 100 years, VisAbility has been providing practical, emotional and peer support services to Western Australians. We believe in tailoring our support into personalised solutions, so individuals with low or no vision can live life to the full. We hope our clients embrace our new look and brand.